Its hotel brands are segmented by traveller profiles, not by demographics.
If a scholarship did not come Arthur Kiong’s way, he would not have been able to rise as one of the most accomplished CEOs in the hospitality sector. Perhaps, he would have ended up as an established radio broadcaster instead. However, he grabbed the opportunity to study again when he was given the chance for a higher diploma at Shatec Hospitality School. Flash forward to today, he spearheads Far East Hospitality Holdings, which has a portfolio of eight unique brands of hotels and serviced residences.
Operating more than 10 hospitality assets with a combined portfolio of close to 90 hotels and serviced residences, Far East Hospitality has established its presence in seven countries comprising of Australia, Denmark, Germany, Hungary, Malaysia, New Zealand, and Singapore. Singapore Business Review spoke with Kiong to know how his stint as a radio broadcaster helped him become one of the successful players in the hospitality industry.
Source: Singapore Business Review – http://www.sbr.com.sg