In collaboration with Kaplan, CMAS was pleased to invite Mr Marcus Hanna, General Manager of Fairmont Singapore & Swissôtel The Stamford, to present his insights on some of the major trends currently making waves within the hospitality industry.
This year's conference theme of 10x Your Club in the Age of Disruption will surely be engaging and relevant to the issues we face as club managers today.
Over 30 professionals from various golfing, recreation, graduate and special interest clubs around Singapore attended the talk to receive a presentation on "How to Retain Your Club Members".
With increasing trends pointing towards how B2B and B2C are fast making way for B2D type businesses, many traditional revenue management indicators are becoming irrelevant as new advances in technology and data are impacting the industry.
With new age clubs challenging the retention rates in traditional golf and recreation clubs, what can club administrators do to keep existing members interested? Carol Pillai, Head of the MDIS School of Tourism and Hospitality shares her expertise on the topic at our upcoming CMAS Industry Talk: How to Retain Your Club Members.